Strawberry Shortcake (Re-Imagined)

Project type: Illustration, Children’s media, Publishing, Visual Development ; Procreate

This ongoing project is based off of a hypothetical pitch- what if the people behind Strawberry Shortcake were to approach me to design their new series of the beloved sweetie pie geared towards children the ages 4-13. But can also be enjoyed by older audiences. Many of the designs pay homage to the characters over the years as well as the origins of the food they are named after.